Thursday, July 07, 2005
For search engines, and for visitors as well, optimization is an essential step. It should be conducted before the promotion and marketing steps.
Frequently, search engine submissions and advertising are conducted first. Why?
We are so very busy with search engines, that we could even forget the visitors!
And addressing visitor's needs and catching interest isn't so easy. The Web has its own semantics. The words associated to the look, colors, fonts, images bring the meaning. All visitors do not receive emotions and sense in the same way, someone will be more impressed by colors, images, someone else will see the metaphor, other people understand descriptions. So, addressing the single issue of visitors, optimization isn't an easy play.
And what about META data? The TITLE, META DESCRIPTION and KEYWORDS tag, as well as other META data are used by robots, in particular search engines, directories and portals, for more than one use.
There is at my opinion a strong relation between META data and page content. The choice of words, the choice of repetitions, the lenghts are as many issues to consider for optimization and accounts for both. The more coherent, the more meaningful, the best will be the image of the website returned by search engines, directories and portals.
i-Meta Manager is intended to the difficult step that optimization is when targeting both the visitors and the robots. The tool and the optimization Guide will invite you to ask yourself the right questions, it helps sparing your time when optimizing and will manage the META tags dynamically at server end. i-Meta Manager and its Guide.
The free version is fully functional and makes possible to experiment mots of the functions.
Frequently, search engine submissions and advertising are conducted first. Why?
We are so very busy with search engines, that we could even forget the visitors!
And addressing visitor's needs and catching interest isn't so easy. The Web has its own semantics. The words associated to the look, colors, fonts, images bring the meaning. All visitors do not receive emotions and sense in the same way, someone will be more impressed by colors, images, someone else will see the metaphor, other people understand descriptions. So, addressing the single issue of visitors, optimization isn't an easy play.
And what about META data? The TITLE, META DESCRIPTION and KEYWORDS tag, as well as other META data are used by robots, in particular search engines, directories and portals, for more than one use.
There is at my opinion a strong relation between META data and page content. The choice of words, the choice of repetitions, the lenghts are as many issues to consider for optimization and accounts for both. The more coherent, the more meaningful, the best will be the image of the website returned by search engines, directories and portals.
i-Meta Manager is intended to the difficult step that optimization is when targeting both the visitors and the robots. The tool and the optimization Guide will invite you to ask yourself the right questions, it helps sparing your time when optimizing and will manage the META tags dynamically at server end. i-Meta Manager and its Guide.
The free version is fully functional and makes possible to experiment mots of the functions.
